![]() You will pick one color from each section but the distance between each should be the same.Ī triadic theme is considered a great option. So if you have a color ramp you will make 3 equal sections. Sites related to nature or aesthetics use it to give a pretty and calming vibe.įor such a combo 3 equally spaced colors are taken from the color wheel. Usually, 3 colors adjacent to each other are used which give a pleasing feel. These are colors that are close to each other on the color ramp. You can put focus on the text with the contrast. These can be used for the background and for the content. These colors are opposite on the color wheel and contain different primary colors. To add variety to your site, logo, branding material, etc. After that play around with other colors to see which looks the best with the primary color. Use Adobe Color Wheel and choose the middle selector the same as your primary color. Try to use bright colors for CTA (call to action) like the orange CTA used by Amazon. Those colors can be lighter or darker shades of the primary color or colors from the far end of the color wheel. You can add more colors into the mix but a primary color should be in your mind.Īfter you have selected your primary color you need to add a bit of flavor by adding different colors. Use color psychology to choose a primary color. Your logo and most of your branding material should have that primary color that would become your brand identity. Below are the steps you should take into consideration:Īfter exploring different color options and how they affect your audience try to select one primary color for your business. It’s very important so it should be done with care. Selecting a color scheme is a long complicated business. For that reason brands like Burger King, KFC, and Hardee’s, etc. Warm colors are loud and if you have noticed warm colors raise excitement and even feelings of hunger. These colors increase feelings that include: Greens are a healthy choice and so the color scheme makes the public believe in Subway’s goals. Subway uses green color to signify their ideology of “Eat Fresh”. Walmart and American Express use blue colors to develop trust and to assure reliability. ![]() These are light and calming in nature and induce feelings like: ![]() Below are some colors and their influences on people. So Ya! Colors are really your weapon that can you take your brand where you desire it to be!!! Effects of colors and how to use them The color scheme represents your brand and the colors used in the logo should go well with your brand presence. About choosing the right colors for a website, logo etc, let’s find that out in this article but first, let’s see why it matters. If you can get the colors right, you can project a professional and trustworthy image.Īccording to research, visitors can make a judgment about your site’s visual appeal in a matter of milliseconds!!! That’s a pretty short time to make a statement. Yet, another thing to consider is the color scheme. Do you remember visiting a site and being like “WOW”, this is a stunning site!!! A beautiful site consists of a well-put-together layout, the right fonts, and engaging pictures.
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